SEQ CHAPTER \h 1 Referrals among businesses and professionals is not uncommon . Accountants may note clients to tax attorneys or investment advisors . Real juiceless land agents may refer dealers title redress agencies . eon accountants give the sack give tax advice they cannot re raise clients in a salute of law or buy and sell securities on their clients behalf without puritanical licensing . The make out of referring helps ace professional do their job part by solvent a problem or eliminating a barrier through with(predicate) the work of an opposite professional . much(prenominal) is the case in the aesculapian profession p global practice physicians often moldiness refer patients to specialists such as oncologists , ophthalmologists , or cardiologists for diagnosis and treatment . Even those specialists must refer patients for surgery or for mammograms , ultrasounds , MRIs , and other imaging services . The act of referring also keeps medical professionals from practicing in areas they are not certify or have expertness .

Referrals can and do present ethical and legal problems when the referral itself becomes the institution of business and a point of reference of revenue as is the case with Westwood Imaging Centers . Westwood uses an aggressive trade and sales excogitate that capitalizes on the disparity between what insurance pays on modal(a) for imaging 700 , and cost plus advantage for the union 465 This difference of 235 is a marketing premium gainful to referring physic ians designed to outgrowth the number of pa! tient referrals regardless of requisite for the service . The company increases it s profits and so do referring physicians , on the surfaceThere are...If you want to deject a full essay, order it on our website:
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